Director, Digital Strategy
Municipal Operations & Consulting, 04.2024–Present

Lead digital strategy, innovation, and technology-enabled transformation for a Texas water utility operations company serving approximately 150 municipal utility districts. Work across operations, customer service, billing, finance, HR, and leadership to identify high-value problems, define better ways of working, and build practical solutions that improve how the company operates and serves its communities.

• Digital strategy: Identify and shape opportunities to improve the business through technology, data, automation, AI, and process redesign. Translate operational problems into strategies and solutions that balance user needs, business value, technical feasibility, cost, and organizational readiness.
• Product & service design: Lead discovery, design, prototyping, and implementation of internal products and services supporting both field and office operations. Apply human-centered design and product thinking to simplify complex workflows, connect fragmented systems and information, and make technology easier for employees to use.
• Enterprise systems: Designed an interconnected Microsoft 365 environment supporting approximately 250 employees and 140+ client districts, including information architecture, operational tools, workflows, automation, reporting, and collaboration experiences across SharePoint, Teams, Power Automate, and Power BI.
• AI & automation: Lead the practical adoption of AI and automation across the organization, identifying use cases, designing solutions, establishing workflows, and helping employees incorporate new capabilities into their work. Current initiatives span customer communications, field documentation, billing, operational reporting, knowledge access, and process automation.
• Data strategy: Turn fragmented operational data into usable information for decision-making. Design reporting and analytics solutions that give leadership and operational teams greater visibility into performance, workload, billing, customer activity, and emerging issues.
• Cybersecurity strategy: Established a proactive cybersecurity framework for municipal water operations focused on identifying connected operational technology, continuously monitoring external exposure, and coordinating remediation. Work across operations, technology vendors, federal resources, and industry experts to translate evolving cyber threats into practical action for individual utility districts.
• Organizational innovation: Build capability beyond individual projects by introducing new tools, methods, and ways of thinking; developing employees who can identify and solve problems; and helping teams adopt scalable ways of working.

 

Senior Product Strategist
Kroger Technology & Digital, 12.2022–05.2024

Led product vision and opportunity strategy for complex, cross-functional e-commerce experiences at a Fortune 20 retailer, connecting work across organizational and product boundaries to create a cohesive customer experience.

• Vision leadership: Defined and led product vision for delivering customer value across Kroger’s omnichannel digital experience. Translated customer needs, business priorities, and work underway across multiple teams into a shared strategic direction, then built alignment and buy-in across a large cross-functional stakeholder group.
• Opportunity strategy: Built the opportunity roadmap supporting the vision, identifying and shaping a portfolio of complex, cross-domain opportunities through customer research, insight development, ideation, prioritization, prototyping, testing, and OKR development. Guided opportunities from early discovery through development and rollout.
• Cross-functional leadership: Served as a strategic connector across organizational pillars, bringing together teams with different priorities, ownership, and perspectives to resolve ambiguity, create alignment, and move shared work forward—often without formal authority.
• Human-centered design leadership: Applied human-centered design to complex product and strategy work, turning customer insight into actionable opportunities, testing assumptions early, and helping teams make better product decisions.
• Capability building: Taught four cohorts of LUMA Institute Human-Centered Design Practitioner training, resulting in 100+ certifications across Kroger Technology & Digital. Mentored product managers and designers and led a multi-semester University of Michigan School of Information capstone team.

 

Principal Strategist
Oracle NetSuite, 03.2022–12.2022

Led strategy and discovery for next-generation product experiences, helping product teams define where the platform should go, how the experience should evolve, and how the organization needed to change to support it.

• Experience strategy: Defined vision, strategy, leading practices, frameworks, and guidelines for digital experiences across the NetSuite platform, building alignment and buy-in among key stakeholders.
• Innovation: Led and supported cross-functional innovation engagements across multiple product domains, using human-centered design, service design, and design thinking to uncover opportunities and shape new product experiences.
• Organization design: Led a senior executive workstream to redesign the product organization, defining a new organizational model and supporting change management and communications.

 

Senior Design Strategist + Program Manager
ExxonMobil, 07.2017–03.2022

Operated as an internal strategic consultant, partnering with senior leaders to identify and lead complex enterprise transformation and innovation opportunities across the corporation. Combined business strategy, human-centered design, organizational change, and facilitation to move ambiguous, high-stakes work forward.

• Enterprise transformation: Reframed a large-scale business process transformation initiative through user research, uncovering insights that changed both the problem definition and direction of the work. Built consensus across stakeholders from frontline employees through senior leadership and helped shape high-fidelity solutions. A 1% efficiency improvement in just one process represented an estimated $46M in annual value, with 42 processes in scope.
• Organization design: Developed the vision, structure, and business model for a user-centered business process and service-mapping organization designed to remove a significant barrier to enterprise digital transformation.
• Strategic alignment: Built relationships across organizational boundaries and levels of leadership to surface opportunities, navigate competing priorities, create shared understanding, and build support for transformational work.
• Customer experience strategy: Led discovery engagements addressing complex internal business challenges, including improving the effectiveness of distributor channels through new technology. Synthesized research into insights, opportunities, recommendations, and actionable next steps for leadership.

 

Digital Team Lead + Product Owner + Senior Designer
Shell Oil Company, 01.2012–07.2017

Progressed from senior designer to product owner and ultimately founder and leader of a digital solutions team, expanding the role from tactical execution into a strategic capability focused on creating measurable business value through digital products and platforms.

• Digital leadership: Founded and led a digital solutions team, defining its strategy, engagement model, scope, pipeline, success measures, and delivery KPIs.
• Portfolio management: Owned a portfolio of 12 digital marketing platforms, programs, and content-delivery channels, balancing business priorities, stakeholder needs, platform strategy, and ongoing delivery.
• Product strategy & design: Conceived, scoped, designed, and developed a bespoke internal project-management platform on Salesforce. Established success metrics and analytics, improved cross-functional efficiency, significantly reduced vendor and rework costs, and achieved 100% adoption.
• Continuous improvement: Transformed the product and process behind the “Where to Buy” locator for Pennzoil, Quaker State, and Shell Rotella, reducing data-update time by 90%, saving approximately $120K annually, and improving the customer experience.
• Cross-functional delivery: Partnered with stakeholders to define goals, requirements, priorities, and success measures for digital initiatives supporting Pennzoil, Quaker State, Shell Rotella, and Jiffy Lube across the U.S. and Canada.
• Design: Began as a senior designer creating digital and print experiences across websites, promotions, point-of-purchase, and trade shows—experience that became the foundation for increasingly broader product, strategy, and leadership roles.

 

President
Lisa Albrecht Design, Inc., 02.2002–12.2013

Founded and led a boutique digital consultancy serving clients across energy, healthcare, manufacturing, legal, education, hospitality, nonprofit, and consumer industries. Helped organizations use emerging digital technologies to solve business and customer problems—well before “digital transformation” became a standard business discipline.

• Digital strategy: Defined and delivered integrated digital ecosystems combining websites, CRM, e-commerce, marketing automation, lead management, email, SMS, and other emerging channels.
• Product & experience design: Designed and developed digital products and customer experiences for organizations ranging from quick-service restaurants and schools to nonprofits and professional-services firms.
• Digital transformation: Created an integrated digital strategy for a private school spanning an SEO-optimized website, CRM, lead management, marketing automation, and email/SMS alerts.
• Digital marketing: Designed and developed the digital presence supporting a New York Times bestselling author’s book launch, including website and social media integration.
• Consulting: Worked directly with clients to move from loosely defined business problems to practical digital strategies and implemented solutions, combining strategy, design, technology, and delivery.